Make sure your audience is big enough, reachable enough, and already showing signs they want this app.

What we look at:

• Who you can reach today – e.g. a creator with 2M followers, a national professional association, or a newsletter with 50,000 readers
• How you reach them – email list, social channels, WhatsApp / Viber groups, events, memberships, etc.
• What they keep asking you for – repeated questions – “you should build X” comments – manual services or spreadsheets you’re already running for them

What happens in this step:

• 1–2 short calls to understand your audience and what they need
• A quick review of simple numbers: followers, subscribers, open rates, event sizes, etc.
• Together, we choose one clear problem the app will solve in version one

Output:

‍A short, plain‑language plan that defines:

• who the app is for
• what it will do in the first version
• how you will tell your audience about it once it’s ready

If we can’t see a clear path from your audience to first users and first revenue, we don’t move forward.

Turn that plan into a simple, working app your audience can actually use.

What we build into version one:

• The minimum set of features needed to solve the chosen problem
• A clean, easy‑to‑understand interface
• Sign‑up and login
• Payments, so people can buy
• Basic tracking, so we can see what they do inside the app

What we do:

• Use our own product, design and development team
• Co‑invest up to $250k worth of work into building the app
• Take care of all technical setup (hosting, accounts, security, etc.)

What you do:

• Give fast feedback on early designs: “this is clear / this is confusing”
• Help choose the name, basic pricing, and how you want to present it to your audience
• Think about where and how you’ll announce it (email, posts, events)

Timing:

‍Our target is a working app in a few weeks, not in long “phases” or quarters.

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Put the app in front of your real audience and improve it based on how they behave and what they tell us.

How we launch:

• You introduce the app to your audience through your usual channels – emails / newsletter – social media – association announcements or member areas – webinars, lives, or events
• We make sure the app, onboarding, and payments are ready for that first wave of users

What we watch:

• How many people sign up
• Where they stop or get confused
• Which parts of the app they use most
• Who comes back again
• What they say in support messages and comments

What we do:

• Fix the most obvious issues in the first days
• Simplify anything people struggle with
• Improve the features they use the most
• Start adjusting pricing and offers based on real behavior

What you do:

• Talk about the app more than once (launch is a series, not a single post)
• Bring us questions, complaints, and ideas you hear from users
• Stay in touch with a few early users who are especially active

Criteria:

‍If, together, we can’t get enough real users and revenue just from the audience you already have, we stop and don’t push the project further.

Turn early signs of success into a stable, growing software business you co‑own.

How the partnership works:

• You bring:
  
  • your audience and ongoing promotion
    
  • deep knowledge of your niche and its problems
  • new opportunities for the app (events, partnerships, content, etc.)
• We bring:
  
  • continuous product and technical work
  • new features, improvements, and reliability
  • data on what users do and where the app can improve

Ownership and money:

• We each own 50% of the app
• You do not pay us development fees
• We only earn when the app earns (subscriptions, licenses, etc.)

How we decide what to do next:

• Add features only when users clearly need them
• Adjust pricing and packaging as we learn what your market will pay for
• Open new channels or raise capital later, if the data supports it

Is this for you:

‍If you already lead an audience and you know “there should really be an app for this,” but you don’t have a tech team or want to risk up to $250k on version one—that’s exactly the process we designed UNIT01® for.